[ Designmuseum ]

"This is the first year of the Design Museum's new national award with a £25,000 prize for the UK-born or based designer who made the biggest contribution to design in the past year."

Jonathan Ive, VP of industrial design at Apple, and Rock Star Games are two of the nominees. This is a tricky one! In terms of impact on contemporary culture i'd say both Ive and RSG have had a tremendous and equal impact. From a design perspective, I'd probbaly go with Ive. Submit your vote at designmuseum.org