When MSN launched its blogging offering Spaces it, predictably, got ripped. A lot of the venom was delivered based on opinion, some of it on fact, some on fiction. Apart from the purely made up stuff, the feedback was relevant and/or interesting and at times amusing.
But (and it's a big but - a BUT) for anyone truly interested in the progression of blogging, finding out what the people on the receiving end of all this feedback has to say must be of paramount interest.
Mike Torres is one of the people behind Spaces (I think he's a program manager) and he addresses some of "the recent hullabaloo".
I don't know if Torres has been asked to do this, or if he simply wants to share his two cents on a project that he clearly knows a lot about. Either way, this is what more companies need to do. Get a voice in the blogosphere (bad expression), start using your blogs in a clever way. It doesn't matter if people agree with you; at least you have a voice.
I've enjoyed reading Mike's postings. He's answered a few questions I had, and given me an insight in to the development of Spaces. Mike represents the other party, the missing bit that's needed to have a dialogue.
Mike's blog: Torres Talking
Update December 8, 2004: Mike emailed me today and wanted me to know that he hasn't been asked to do this on behalf of MSN Spaces. He simply enjoys interfacing with the company's customers and show that MSN is listening. In my book, Mike is a good example of when employee blogging really works.
Related posting:
MSN launches in to Spaces and Google re-Groups. December 3, 2004