First Knowledge Advantage

Today I posted a piece on the Orvet Digital site about First Knowledge Advantage.

"In short, this means the benefits gained from the point that you first heard of something new and acquired knowledge about it to form an opinion. Regardless of how little you found out, or indeed how fleetingly you might have brought this knowledge in to your organization, it represents your first step towards creating a First Knowledge Advantage for your company on a specific topic."

Feedback is as always appreciated!