Top 3 biz blogging errors
You'd be surprised by how many intelligent, and otherwise clued in, business professionals treat their blogs like something far removed from their brand and/or business. It is as if they think that somehow they won't be judged by their blog in the same way they might be on other parts of their communication mix.
It's crazy. And it's wrong.
First, I have to admit something. The headline above isn't entirely correct. This list doesn't include the basic no-no's, like not posting to your blog on a regular basis, or just linking to others instead of writing your own content. Instead, this post focuse's on a few practical aspects of publishing a business blog, and how this influences the perception of you and your message.
When you first get started you are probably busy making sure that your posts are meaningful, and that you incorporate your blog in to your communications mix. Good, for most people that's the order in which to do it. But when that's done, up your game, take it to the next level.
Anyone who's been blogging for more than a month must have made sure to avoid these 3 errors. If not, get cracking on it today. If you need some help, just let me know. I'd be glad to lend you a hand.
Two of the points concern free blog tools and free hosting. There's nothing wrong in using for example Blogger (we do and we love it!), but you have to think about how you use it. More on this in a moment.
We'll add to this list over the next few weeks. Want to contribute? Drop me a line.
Ok, here are the top 3 business blogging errors as compiled by me and some of Orvet Digital's SMB biz blogging clients. Number one...
1) Not hosting your own blog
Leaving your business blog at www.yourblogtoolhost.com/free/myblog/ doesn't exactly make me confident in what you have to say. If you think it's worth me reading your blog, why isn't it worth a couple of dollars to host it properly (preferably under your own domain)?
2) Keeping the nav bar (or equivalent)
Don't even get me started on the nav bars (for ex. Blogger) and their equiv's. Allowing these on your pages is the equivalent of using a Hotmail adde as your business email. It scream's of all the wrong things. Get rid off it (usually by paying for hosting - see above), it doesn't enhance the user experience and it hurts your brand.
3) Not publishing the feed
If I like your blog I want to read it on a regular basis. But that doesn't necessarily mean that I want to use my browser to navigate to it. Give me, and all your other readers, the option to read your clever words in a way that fits us. Maybe I want to use a feed reader like FeedDemon or NetNewsWire. Or I might be a fan of Bloglines. Either way, publish the feed or you will soon, unfortunately, become irrelevant as we find other blogs and subcribe to their feeds.
It's crazy. And it's wrong.
First, I have to admit something. The headline above isn't entirely correct. This list doesn't include the basic no-no's, like not posting to your blog on a regular basis, or just linking to others instead of writing your own content. Instead, this post focuse's on a few practical aspects of publishing a business blog, and how this influences the perception of you and your message.
When you first get started you are probably busy making sure that your posts are meaningful, and that you incorporate your blog in to your communications mix. Good, for most people that's the order in which to do it. But when that's done, up your game, take it to the next level.
Anyone who's been blogging for more than a month must have made sure to avoid these 3 errors. If not, get cracking on it today. If you need some help, just let me know. I'd be glad to lend you a hand.
Two of the points concern free blog tools and free hosting. There's nothing wrong in using for example Blogger (we do and we love it!), but you have to think about how you use it. More on this in a moment.
We'll add to this list over the next few weeks. Want to contribute? Drop me a line.
Ok, here are the top 3 business blogging errors as compiled by me and some of Orvet Digital's SMB biz blogging clients. Number one...
1) Not hosting your own blog
Leaving your business blog at www.yourblogtoolhost.com/free/myblog/ doesn't exactly make me confident in what you have to say. If you think it's worth me reading your blog, why isn't it worth a couple of dollars to host it properly (preferably under your own domain)?
2) Keeping the nav bar (or equivalent)
Don't even get me started on the nav bars (for ex. Blogger) and their equiv's. Allowing these on your pages is the equivalent of using a Hotmail adde as your business email. It scream's of all the wrong things. Get rid off it (usually by paying for hosting - see above), it doesn't enhance the user experience and it hurts your brand.
3) Not publishing the feed
If I like your blog I want to read it on a regular basis. But that doesn't necessarily mean that I want to use my browser to navigate to it. Give me, and all your other readers, the option to read your clever words in a way that fits us. Maybe I want to use a feed reader like FeedDemon or NetNewsWire. Or I might be a fan of Bloglines. Either way, publish the feed or you will soon, unfortunately, become irrelevant as we find other blogs and subcribe to their feeds.
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