Yahoo! wants more of your cash
"Yahoo Inc. is doubling the price of its online music subscription service for portable MP3 players, ending a short-lived promotion..." More
That's $120 per year for music you don't actually own. Sure it's better than Napster To Go's $14.95/month, but it's still at the wrong price point. I'm sure there's at least ten good reasons why $50/year won't make the accountants happy, but there are at least 50 acceptable reasons why it would get Y!, Napster, Real etc. more subscribers.
Needless to say, the price is a mute point as long as the (portable/"to go") sub's services don't work with the iPod.
That's $120 per year for music you don't actually own. Sure it's better than Napster To Go's $14.95/month, but it's still at the wrong price point. I'm sure there's at least ten good reasons why $50/year won't make the accountants happy, but there are at least 50 acceptable reasons why it would get Y!, Napster, Real etc. more subscribers.
Needless to say, the price is a mute point as long as the (portable/"to go") sub's services don't work with the iPod.
Will Apple offer a subs service? I'm sure they will. Will it have a smarter pricing strategy? That you can bank on. And Cupertino probably won't jack the price by 100% after a few months either. Promotion or no promotion.
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