Identity works
As we are getting close to unveiling our new company identity, together with a slightly repositioned offering, we came across an interesting post over at the hicksdesign journal. It's about reactions to John's new profile. Interesting and a bit shocking.
Just as we will be keen to hear what people say (and some who have seen the work in progress have already shared their brain candy with us), we want to echo John when he says "So basically, stuff you. It’s staying. This is what I want."
And isn't that what communication is all about - choosing your voice, and being proud of it?
Sure, messages can and should be tweaked at apropriate times. But if you listen to every JimmyJoeBob out there and try to please them, your voice becomes a whimpering, it will no longer be you, it will no longer have meaning.
If there's one thing we always tell our customers it's to choose a message and a voice that works for you and your plans today and tomorrow (ie. for the next 8-12 months). Plan to far ahead and you make yourself irrelevant and unable to change when you need too.
John is an incredibly talented and smart designer. He made a change to his identity, it works for him today and it'll work for him tomorrow. Mission acomplished.
Just as we will be keen to hear what people say (and some who have seen the work in progress have already shared their brain candy with us), we want to echo John when he says "So basically, stuff you. It’s staying. This is what I want."
And isn't that what communication is all about - choosing your voice, and being proud of it?
Sure, messages can and should be tweaked at apropriate times. But if you listen to every JimmyJoeBob out there and try to please them, your voice becomes a whimpering, it will no longer be you, it will no longer have meaning.
If there's one thing we always tell our customers it's to choose a message and a voice that works for you and your plans today and tomorrow (ie. for the next 8-12 months). Plan to far ahead and you make yourself irrelevant and unable to change when you need too.
John is an incredibly talented and smart designer. He made a change to his identity, it works for him today and it'll work for him tomorrow. Mission acomplished.
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